Campaign Brief
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Great advertising begins with a great brief. The better the clarity of your answers,
the better the results we can produce for you.
Please keep your answers as brief as possible, while making sure you include all relevant detail.

Email appendices to luke@blackeye.com.au | Please read our terms and conditions
Company Name:
Company Address:
Your Name:
Email:
Phone No.:
Mobile:
THE PRODUCT
Briefly describe your product and/or product category:
In simple terms, describe the benefits offered to your customers by this product:
What are the benefits of your product, that your competitors don’t have? (rank in order of importance):
1:
2:
3:
4:
Briefly describe the product attributes/features which create the benefit?
THE COMPETITION
List your competitors:
1:
2:
3:
4:
Include any relevant information about your competitors:
 
THE CUSTOMERS
Who are we talking to? Describe your potential customers:
Age 0-12 12-18 18-28 28-35 35-50 50+
Male/Female Percentage Skew:
Location:
Income Bracket:
Other:
What is this target market thinking? Put yourself in your customer’s shoes (use research if available).
Outline their current thinking regarding your product/category. What do they want, with regard to your product/category?
What is the customer perception of your brand, if any?
How do you feel about the way your current brand reflects on your business?
YOUR CURRENT ADVERTISING
What relevant current or previous advertising have you run in the marketplace? (please tick):
Press Radio Yellow Pages Television
Direct Mail Brochures Internet Outdoor
Other (please describe):
Which media has worked best for you and why?
DO YOU NEED US TO CREATE ANY SPECIFIC MARKETING MATERIAL?
Detail each component if known at this point:
1:
2:
3:
4:
5:
MANDATORIES
What must be included in your advertising material for legal or business reasons (eg. partner logos)?
WILL YOU BE SUPPLYING ANYTHING?
Material being supplied must be in digital format either by email or on disk:
Text Photography Logo/s
Other/Notes
BUDGET & DEADLINE

Project Budget:

Print/Delivery/Job Completion required by:
COMMENTS
Black Eye Advertising
252 Cavendish Road Coorparoo Queensland 4151
Phone 07 3397 4919 Fax 07 3847 6829
or FAX TO: 07 3847 6829
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