Campaign Brief
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Great websites begin with a great brief. The better the clarity of your answers,
the better the results we can produce for you.
This form is designed to encourage close examination of your needs and objectives. Please keep your answers as brief as possible, while making sure you include all relevant detail.

Email appendices to luke@blackeye.com.au | Please read our terms and conditions
Company Name:
Company Address:
Primary Contact (final approval rests with this person):
Email:
Phone No.:
Mobile:
SITE DETAILS
Registered Domain Name:
Other acquired Domain Names:
 
Is the Site Registered? No Yes
If No, who is organising registration?
Is this an existing site? No Yes
If yes, who is the Site Host?
General Email Address:
FTP User Name:
FTP Password:
Specific Location (if required):
Projected Launch Date or Deadline:
YOUR OFFER
What is your product, event or service:
In simple terms, describe the benefits offered to your customers by this product. These should be benefits that your competitors don’t have::
What are the product attributes/features which create the benefit?
What are your short-term marketing goals (in the next 2 years)?
What do you feel is your biggest challenge in getting your message across to customers?
YOUR AUDIENCE
Who are we talking to? Describe your potential customers:
Age 0-12 12-18 18-28 28-35 35-50 50+
Male/Female Percentage Skew:
Location:
Income Bracket:
Other:
What is this target market thinking? Put yourself in your customer’s shoes (use research if available).
Outline their current thinking regarding your product/service. What do they want emotionally?
What information will a visitor be after?
YOUR REQUIREMENTS
CMS (Content Management System) Allows you to customise and manage content.
Yes No
If it will be a CMS site, who will be the company person trained?
Do you intend for us to keep the site updated?
Yes No
If so, how often?
E-Commerce Do you want visitors be able to purchase goods or services?
Yes No
Will you have a need for any secured transactions?
Yes No
If Yes, please describe:
What elements are key items you wish to have available to the user on every page?
1: 2:
3: 4:
5: 6:
Database: Will you have database functions?
Yes No
Do you already have a database in place?
Yes No
Technology Are there any specific adaptive technologies you would like to utilise? If so, how will they enhance the user experience? Please describe:
Type of image you wish to present: We bear in mind your target audience.
Check the buttons which represent how relevant a style is to your site:
Contemporary



Warm/Friendly



Casual



Hi-Tech



Expert



Humorous



Fun



Conservative



Corporate



Powerful



Vibrant



Great Service



List URLs of sites you find compelling:
1: 2:
3: 4:
What do you find the most interesting about these sites?
List URLs of competitor sites:
1: 2:
3: 4:
What do you like and dislike about their sites?
YOUR MESSAGE AND OBJECTIVES

What is the primary message you wish to convey to your audience with this site?
Please outline the overall objectives you want your website to achieve. These may be to:
increase sales receive customer feedback direct market to databases alter information quickly
build your brand strengthen networks assist your salespeople heighten general interest
build a database provide complex information create 24hr services reach new markets
as well as...
What is the primary action you wish your target user to take before leaving your site? (eg: download, browse, move along a specified path, email, order, explore, click button, call, etc.):
MATERIALS
Will this site use existing content? Yes No
If Yes, what is the source?
Who is responsible for approval?
Please describe any visual elements or styles which can be utilised from existing marketing materials or collateral:
Colours: Corporate Colours to be used (PMS numbers, CMYK or RGB breakdowns):
1:
2:
3:
4:
Will you be providing...?
Images (unencumbered by copyright or usage limitations) Yes No
Keywords (relevant to your website content) Yes No
Company Logo (in EPS vector format or large size JPG) Yes No
Corporate Identity or Samples of current corporate branding Yes No
BUDGET

What is your budget?

Can this project be broken in a phased manner to help you meet your goals?
PAGE HIERARCHY

Please list your required pages. Sectionalise pages by grouping them.
Black Eye Advertising
252 Cavendish Road Coorparoo Queensland 4151
Phone 07 3397 4919 Fax 07 3847 6829
or FAX TO: 07 3847 6829
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