AN OUTSTANDING SUCCESS
Black Eye Advertising began in February 1998 and has grown from strength to strength since then. By creating disciplined advertising and corporate marketing campaigns that stand out, demand to be read and announce the product benefit clearly, we have a large folio of high quality work and can boast an enviable client list.

"What's the difference between marketing, advertising and design?"

Generally speaking, while there is a cross-over in these areas, it is the case that marketers' skills lay in putting a product or service out into the marketplace and organising below-the-line events and communication tools.

Designers who apply their craft to these communication tools tend to apply their "house style" to their projects and are not so concerned with selling as creating a visual brand identity. As such, designers are predominately involved in corporate branding and identity programs. This work is once removed from the hard frontage of selling products in the marketplace.

In contrast to design houses, our advertising agency designers are wholly focused on increasing your sales. To do this we put a lot of strategic thinking into the project. We ask "Who is the target market? What are the product benefits that make it stand out from its competition?" etc. We back up our communications with carefully thought out strategic principles which ensure you get the best bang for your buck.

SERVICE IS THE KEY
Our clients are integral to our very existence and we believe that great customer service is imperative in our business. It is our philosophy to provide an innovative service from initial briefing to the completion of your project to ensure the best possible outcome with exemplary communication.

STRATEGIC THINKING
To increase your sales turnover and to help you achieve maximum returns on your investment we utilise visual communications backed up by sound strategic thinking. Our methodology demands that we gain an implicit understanding of your brand and your product in order to perfectly tailor your communications.

RESULTS DRIVEN IN ANY MEDIA
We are committed to developing creative ideas that are unique, relevant and, regardless of the medium, effectively deliver the best possible results within your brief and your budget.

EXPERIENCED AND CAPABLE
Black Eye’s capabilities are extensive and include all of the professional services you should expect, including account management, print production capabilities, project management, strategic advice and on-line briefing forms. Concepts will be supplied as colour mock ups when required and/or sent via electronic email as PDF files for you to proof. We also have in-house digital Websend ad delivery capabilities.

WHEREVER YOU ARE
We are well versed in working with clients nationally and internationally and use proven systems designed to ensure your jobs are on time, on budget and to brief. Our clients are diverse but they have one thing in common - they’re consistently very happy with the results we produce for them. Black Eye has won numerous awards at the Brisbane Art Directors Awards in the categories of press and print advertising, website production and corporate design.