The Iconic scraps TV spend

The Iconic scraps TV spend

By Sarah Homewood Online fashion retailer The Iconic has turned away from TV, saying the medium did not provide the measurable insights the business needed. According to Nielsen, The Iconic spent $2 million on advertising over the past 12 months,…

Not so Fanta-stic

Not so Fanta-stic

Coca-Cola pulls Fanta ads and apps after targeting kids by Rosie Baker Not so Fanta-stic. Coca-Cola has been rapped by the Ad Standards Bureau for targeting children with its latest campaign for Fanta, and marketing an unhealthy drink to kids.…

Pampers panache with poo

Pampers panache with poo

This brilliant new spot for Pampers (a Procter & Gamble babycare brand) captures babies making poo in HD and glorious slow-motion. The facial contortions are instantly recognisable to anyone who has cared for a baby. The 75-second spot, created by…

Where’s the wow?

Where’s the wow?

Advertising Isn’t Conning Anyone. We’re Conning Ourselves by Robert Cormack Creative Director/ Robert Cormack & Associates Way back in 1960, Bob Levenson, former VP creative director of Doyle Dane Bernbach, and one of the last true advertising greats wrote: “You…

Are website keywords useful?

Are website keywords useful?

There’s been a lot of debate about whether a website needs to have keywords in the head code. Here is what Google say… Q: Does Google ever use the “keywords” meta tag in its web search ranking? A: In a…

35 Expressions you’re probably saying wrong

35 Expressions you’re probably saying wrong

Expressions add colour to our communications, and while most are used correctly, some have become contorted versions of their former selves. Here are some common expressions that have suffered unintentional abuse. Note that the phrases on the left are incorrect,…

Mary Meeker’s trend report

One of the most-watched digital reports of the year is out Mary Meeker’s Internet Trends report is out, and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for top Silicon Valley venture capital…

Targeting Millennials

Targeting Millennials

by Antony Funnell Young, connected and eager to share, the Millennial demographic has become a key target for advertisers, who are keen to involve them in digital campaigns that blur the line between real-life and marketing. However, as Antony Funnell…