BUILDING A GREAT IDENTITY BEGINS WITH A GREAT BRIEF
The better the clarity and veracity of your answers, the better the results we can produce for you.
Please keep your answers as brief as possible, while making sure you include all relevant detail.
Fields marked * are required.
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* DEADLINE:
URGENT
NOT URGENT - first concepts required by:
* Company or organisation name:
* Your name:
* Your email:
* Your business phone number:
Company address:
Purchase order no. (required for job to commence)
YOUR PRODUCT OR SERVICE
Briefly describe your product or service and/or product or service category:
In simple terms, describe the benefits offered to your customers by this product:
Briefly describe the product attributes and/or features which create the benefits
that your competitors don’t have:
THE COMPETITION
List your competitors:
1:
2:
3:
4:
Include any relevant information about your competitors:
THE CUSTOMERS
Who are we talking to? Describe your potential customers:
Age:
Male/Female Percentage Skew:
% Male
% Female
Location:
Income Bracket:
Other:
What is this target market thinking?
Put yourself in your customer’s shoes (use research if available). Outline their current thinking regarding your product/category. What do they want, with regard to your product/category?
What is the customer perception of your brand, if any?
How do you feel about the way your current brand reflects on your business?
THE TYPE OF IMAGE YOU WANT TO PROJECT
We bear in mind your target audience. Check the buttons which represent how relevant a style is:
What is the primary message you wish to convey to your audience with your branding material?
DO YOU NEED US TO CREATE ANY SPECIFIC CORPORATE MATERIALS?
List specific components you require if known at this point (eg. Logo, letterhead, stationery etc):
MANDATORIES
What must be included for legal or business reasons (eg. partner logos)?
BUDGET
What is your estimated project budget?:
COMMENTS
Black Eye Advertising
252 Cavendish Road Coorparoo Queensland 4151
Phone 07 3397 4919
or FAX TO: 07 3847 6829 |