Strategic Briefing Form

Great advertising and marketing begins with a well thought out brief

The better the clarity and veracity of your answers, the better the results we can create for you.
Please keep your answers as clear as possible and include all relevant detail.

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Your details

Company or organisation name (required)

Your Name (required)

Your Email (required)

Company website

Please choose the most appropriate task for your needs:

You are launching a new campaign which has many aspects.
You need a new logo or full corporate identity package.
You are wanting to advertise a single product, event or service.
You are creating or updating a website.

Your product or service

Tell us your product or service category, and in simple terms what your product or service is.

Describe the beneficial attributes and/or features of your product or service.

Explain the benefits of your product or service that your competitors don't have.
In order of importance please tell us what makes a customer decide to buy your particular product or service?

If you were in an elevator with someone who could be of great value to your business, what would you tell this person? How would you very quickly sum up why your product or service is worth buying?

The competition

List your competitors
Competitors are defined as any product or service that may take potential customers from you.

1:

2:

3:

4:

Include any relevant information about your competitors. Web addresses are also helpful.

Your customers

Who are we talking to? Describe your potential customers.

Age: 0-1213-2525-3535-55Over 55

% Male:   % Female:

Income Bracket:

Any other relevant information?

What is this target market thinking?

IMPORTANT: Put yourself in your customer’s shoes.
Objectively outline their current thinking regarding your product/category.

What do you believe they really want, with regard to your product category?

What do you think should be the primary message to convey to potential customers?

Is there a particular challenge you have in getting your message across to customers?

Your current advertising

What relevant current or previous advertising have you run in the marketplace? What results did you get?

Any other comments?