GREAT ADVERTISING BEGINS WITH A GREAT BRIEF
The better the clarity and veracity of your answers, the better the results we can produce for you.
Please keep your answers as brief as possible, while making sure you include all relevant detail.

Fields marked * are required.

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* DEADLINE: URGENT NOT URGENT - first concepts required by:

* Your name:

* Your email:

* Your business phone number:

Company address:

Purchase order no. (required for job to commence)

Briefly describe your product or service and/or product or service category:

In simple terms, describe the benefits offered to your customers by this product:

Briefly describe the product attributes and/or features which create the benefits
that your competitors don’t have:

What are your short-term marketing goals (in the next 2 years)?:

What do you feel is your biggest challenge in getting your message across to customers?:

List your competitors:

1:

2:

3:

4:

Include any relevant information about your competitors:

Who are we talking to? Describe your potential customers:

Age: 0-12 13-25 25-35 35-55 Over 55

Male/Female Percentage Skew: % Male % Female

Location:

Income Bracket:

Other:

What is this target market thinking?
Put yourself in your customer’s shoes (use research if available). Outline their current thinking regarding your product/category. What do they want, with regard to your product/category?

What is the customer perception of your brand, if any?

How do you feel about the way your current brand reflects on your business?

THE TYPE OF IMAGE YOU WANT TO PROJECT
We bear in mind your target audience. Check the buttons which represent how relevant a style is:

What relevant current or previous advertising have you run in the marketplace? (please tick):

Other? - please describe

Which media has worked best for you and why?

List specific components you require if known at this point (eg. logo, website, press ads etc):

MANDATORIES
What must be included for legal or business reasons (eg. partner logos)?

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