GREAT WEBSITES BEGIN WITH A GREAT BRIEF
The better the clarity and veracity of your answers, the better the results we can produce for you.
Please keep your answers as brief as possible, while making sure you include all relevant detail.

Fields marked * are required.

Email appendices to info@blackeye.com.au | Please read our terms and conditions

* DEADLINE: URGENT NOT URGENT Projected launch date:

* Your name:

* Your email:

* Your business phone number:

Company address:

Purchase order no. (required for job to commence)

* Your registered domain name.
(You must register your domain prior to website construction in order to ensure its availability):

http://www.

Does a site for this address currently exist? No Yes

If yes, who is the Site Host (ISP)?

Have you registered any other related domain names?:

FTP User Name:

FTP Password:

Briefly describe your product or service and/or product or service category:

In simple terms, describe the benefits offered to your customers by this product:

Briefly describe the product attributes and/or features which create the benefits
that your competitors don’t have:

What are your short-term marketing goals (in the next 2 years)?:

List your main competitors' websites:

1:

2:

3:

4:

Include any relevant information about your competitors:

What do you like or dislike about their sites? You may list other sites that you like:

Who are we talking to? Describe your potential customers:

Age: 0-12 13-25 25-35 35-55 Over 55

Male/Female Percentage Skew: % Male % Female

Location:

Income Bracket:

Other:

What is this target market thinking?
Put yourself in your customer’s shoes (use research if available). Outline their current thinking regarding your product/category. What do they want, with regard to your product/category?

What information specific to your site will a visitor be after?:

What do you feel is your biggest challenge in getting your message across to customers?:

Bearing in mind your target audience, check the buttons which represent how relevant a style is:

Content Management
Please choose the CMS system that best suits your purposes and budget:

Full Package - locally hosted, multi-function, top-of-the-range
Mid-range - locally hosted, general purpose, most needed functions
Basic - hosted remotely, basic functions, no user page additions

E-Commerce
Do you want visitors be able to purchase goods or services? Yes No

Do you want purchasers to use a credit card for purchasing? Yes No

If yes, do you currently have an Online Merchant Gateway provider? Please supply details:

Databases
Will you be requiring database connectivity? Yes No

Interactivity
Will you be requiring the inclusion of video and/or audio interactivity? If so, please describe:

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