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advertising

Kamala Harris’s Logo Is a Disaster

Kamala Harris’s Logo Is a Disaster By Jonathan V. Last (Executive Editor of The Bulwark). Main image by Hannah Yoest / photo credit: Gettyimages) Does bad graphic design doom good candidates? Or do lousy candidates inspire bad graphic design? Back in 2016, I was pretty bullish on Marco Rubio’s presidential prospects — right up until […]

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advertising

Helvetica vs Arial

Helvetica vs Arial From an article by Martin Silvertant, B.A. Some designers mistaking less uniformity for lesser quality, consider Arial to be a cheap knockoff of Helvetica because Arial is not only based on Helvetica, its metrics are copied from Helvetica to be metrically compatible. As such, Arial is often considered a rip-off of Helvetica. […]

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marketing

PayPal refreshes for millennial audience

PayPal refreshes for millennial audience From an article on AdNews by Josh McDonnell PayPal is making a play for millennials, as the global online payment company refreshes its brand messaging to target “time poor digital natives” Known locally for its work with the retail and fashion market, PayPal Australia director consumer marketing Liz Lefort told […]

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marketing

Coke Zero gone as we back No Sugar

Coke Zero gone as we back No Sugar From an article on AdNews by Josh McDonnell Coke Zero firmly ditched as Aussies back No Sugar variant Coca-Cola Australia will completely phase out Coke Zero, following the successful launch of its No Sugar product, beginning from 1 August. The company said it would axe the Coke […]

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advertising

Spam suit ad delivers 8% product uplift

Spam suit ad delivers 8% product uplift From an article on AdNews by Pippa Chambers Selling the sizzle for the humble lamb chop or juicy snag may be easy, but for a pre–cooked canned meat introduced in 1937 that rocketed in popularity after its use in World War II and shot to iconic status by […]

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advertising marketing

Spotify’s new strategy

Spotify’s new strategy From an article on AdNews by Josh McDonnell Spotify’s ‘Active Media’ strategy lets users choose ads Audio streaming platform Spotify’s users in Australia will now have an interactive video and audio ad experience Spotify calls Active Media which will allow them to choose whether they want to hear, see or skip an […]

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marketing

From memes to marketing: Pokémon Go

From memes to marketing: Pokémon Go From an article on AdNews by Lindsay Bennett. In the week since its launch Pokémon Go has managed to secure its place as the top grossing app in Australia and the US, add billions to the value of Nintendo and overtake Twitter in daily Android users. You can’t scroll […]

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marketing

Carsales moves to “snackable” marketing

Carsales moves to “snackable” marketing By Lindsay Bennett | 12 July 2016 | AdNews Carsales is shifting its marketing focus to snackable, digital content on Facebook and YouTube to drive consumer engagement. In its latest campaign, which launched last week, content has been optimised for social platforms rather than TV, a departure from previous marketing […]

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advertising

Place your bets

Place your bets By Arvind Hickman and Lindsay Bennett | 1 July 2016 This article first appeared in AdNews in print. Gambling ads The fastest growing category of advertising is also one of its most controversial – sports gambling. Sports betting advertising has had a remarkable rise and is becoming ubiquitous in sport. What are […]

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marketing

Heineken pushes experiential marketing

Heineken pushes experiential marketing By Sarah Homewood | 1 July 2016 Global beer brand Heineken is investing more in experiential activities in a bid to bring its tagline to life and to get consumers engaging on a physical level with its brand message. To do this, it has just launched the next iteration of its […]