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advertising

Kamala Harris’s Logo Is a Disaster

Kamala Harris’s Logo Is a Disaster By Jonathan V. Last (Executive Editor of The Bulwark). Main image by Hannah Yoest / photo credit: Gettyimages) Does bad graphic design doom good candidates? Or do lousy candidates inspire bad graphic design? Back in 2016, I was pretty bullish on Marco Rubio’s presidential prospects — right up until […]

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advertising

Helvetica vs Arial

Helvetica vs Arial From an article by Martin Silvertant, B.A. Some designers mistaking less uniformity for lesser quality, consider Arial to be a cheap knockoff of Helvetica because Arial is not only based on Helvetica, its metrics are copied from Helvetica to be metrically compatible. As such, Arial is often considered a rip-off of Helvetica. […]

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advertising

Spam suit ad delivers 8% product uplift

Spam suit ad delivers 8% product uplift From an article on AdNews by Pippa Chambers Selling the sizzle for the humble lamb chop or juicy snag may be easy, but for a pre–cooked canned meat introduced in 1937 that rocketed in popularity after its use in World War II and shot to iconic status by […]

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advertising marketing

Spotify’s new strategy

Spotify’s new strategy From an article on AdNews by Josh McDonnell Spotify’s ‘Active Media’ strategy lets users choose ads Audio streaming platform Spotify’s users in Australia will now have an interactive video and audio ad experience Spotify calls Active Media which will allow them to choose whether they want to hear, see or skip an […]

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advertising

Place your bets

Place your bets By Arvind Hickman and Lindsay Bennett | 1 July 2016 This article first appeared in AdNews in print. Gambling ads The fastest growing category of advertising is also one of its most controversial – sports gambling. Sports betting advertising has had a remarkable rise and is becoming ubiquitous in sport. What are […]