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marketing

PayPal refreshes for millennial audience

PayPal refreshes for millennial audience From an article on AdNews by Josh McDonnell PayPal is making a play for millennials, as the global online payment company refreshes its brand messaging to target “time poor digital natives” Known locally for its work with the retail and fashion market, PayPal Australia director consumer marketing Liz Lefort told […]

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marketing

Coke Zero gone as we back No Sugar

Coke Zero gone as we back No Sugar From an article on AdNews by Josh McDonnell Coke Zero firmly ditched as Aussies back No Sugar variant Coca-Cola Australia will completely phase out Coke Zero, following the successful launch of its No Sugar product, beginning from 1 August. The company said it would axe the Coke […]

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advertising marketing

Spotify’s new strategy

Spotify’s new strategy From an article on AdNews by Josh McDonnell Spotify’s ‘Active Media’ strategy lets users choose ads Audio streaming platform Spotify’s users in Australia will now have an interactive video and audio ad experience Spotify calls Active Media which will allow them to choose whether they want to hear, see or skip an […]

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marketing

From memes to marketing: Pokémon Go

From memes to marketing: Pokémon Go From an article on AdNews by Lindsay Bennett. In the week since its launch Pokémon Go has managed to secure its place as the top grossing app in Australia and the US, add billions to the value of Nintendo and overtake Twitter in daily Android users. You can’t scroll […]

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marketing

Carsales moves to “snackable” marketing

Carsales moves to “snackable” marketing By Lindsay Bennett | 12 July 2016 | AdNews Carsales is shifting its marketing focus to snackable, digital content on Facebook and YouTube to drive consumer engagement. In its latest campaign, which launched last week, content has been optimised for social platforms rather than TV, a departure from previous marketing […]

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marketing

Heineken pushes experiential marketing

Heineken pushes experiential marketing By Sarah Homewood | 1 July 2016 Global beer brand Heineken is investing more in experiential activities in a bid to bring its tagline to life and to get consumers engaging on a physical level with its brand message. To do this, it has just launched the next iteration of its […]