You’re stood in an airport…
For many people, airports can be overwhelming. It’s a busy, fast-moving environment and knowing where you need to be, at what time and how to navigate this labyrinth is crucial. Therefore a small thing like a boarding pass should be as simple and stress-free as possible… but it isn’t.
Take a look at your boarding pass. You want to know where you need to be and how to get there – your boarding pass should quickly and simply communicate your next steps. Instead, what you’re looking at is a collection of strangely ordered acronyms, oddly formatted times and numbers and sequences that demand significant attention to decipher.
You’re feeling jet-lagged, you start to become uncertain and you’re not sure where to head amongst the thousands of other passengers trying to reach their gate. Surely something so crucial should be simpler?
- Key information was more accessible?
- Boarding passes felt less awkward to handle?
- Boarding passes added value to your travel?