Design made to aid communication

You’re stood in an airport…

For many people, airports can be overwhelming. It’s a busy, fast-moving environment and knowing where you need to be, at what time and how to navigate this labyrinth is crucial. Therefore a small thing like a boarding pass should be as simple and stress-free as possible… but it isn’t.

Hidden Information

Take a look at your boarding pass. You want to know where you need to be and how to get there – your boarding pass should quickly and simply communicate your next steps. Instead, what you’re looking at is a collection of strangely ordered acronyms, oddly formatted times and numbers and sequences that demand significant attention to decipher.

You’re feeling jet-lagged, you start to become uncertain and you’re not sure where to head amongst the thousands of other passengers trying to reach their gate. Surely something so crucial should be simpler?

What if…

  • Key information was more accessible?
  • Boarding passes felt less awkward to handle?
  • Boarding passes added value to your travel?