Pampers panache with poo

This brilliant new spot for Pampers (a Procter & Gamble babycare brand) captures babies making poo in HD and glorious slow-motion. The facial contortions are instantly recognisable to anyone who has cared for a baby. The 75-second spot, created by agency Saatchi & Saatchi London, is set to Strauss’ Thus Spake Zarathustra. The rousing track – used in Stanley Kubrick’s 2001: A Space Odyssey – is wonderfully appropriate.

Executed with great panache, the ad has already been greeted with acclaim, winning a bronze film Lion in the Toiletries, Cosmetics & Beauty category and a Silver Film Craft Lion for casting and a Bronze Film Craft Lion at this year’s Cannes Lions International Festival of Creativity.

Director: Olly Blackburn via Great Guns
Agency: Saatchi & Saatchi London
Creative Director: Kate Stanners
Creatives: Ben Mills, Matt Butterfield
DOP: Nanu Segal
Production Design: Marie Lana
Editor: Andy Philips
Post Production: Rushes